Individual Assignment Cover SheetSu

Individual Assignment Cover Sheet



Subject Name INTEGRATED BUSINESS EXPERIENCE MBA TALENT QUARTER 4 2014
Lecturer’s Name Douglas Foster
Title of Assignment Corporate Social Responsibility
Class MBAt 4.5
Student Name Le Thi Nguyet Anh
Student Number 2914MBA2453
Contact Number or Email 0944998598 / [e-mail]

Length 2525 words
Due Date December 20, 2014
Date Submitted December 20, 2014
Declaration:
 I hold a copy of this assignment if the original is lost or damaged.
 I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment.
 No part of the assignment/product has been written/produced for me by any other person except where collaboration has been authorised by the subject lecturer/tutor concerned.
 I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking)

Signature ……………………………………………………………………….

Note: An examiner or lecturer/tutor has the right not to mark this assignment if the above declaration has not been signed)


Mark:


Comments:







Corporate Social Responsibility Concept and Its Application in Vietnam
Le Thi Nguyet Anh
University of Western Sydney
Class: MBA Talent 4.5
Student Code: 2914MBA2453
Date: 20 November 2014
Teacher: Douglas Foster
Corporate Social Responsibility Concept and Its Application in Vietnam
Economic and non-profit organizations are different from each other in terms of their objectives, in which economic firms tend to focus more on financial aspects rather than ethical, social, and environmental issues. However, in recent years, corporate social responsibility (CSR) has been increasingly important to business due to globalization and change in people’s perception about environmental issues. Besides other key factors that contribute to an organization’s success such as profitability, operational effectiveness, and productivity, CSR is a mean to constitute one’s image and receive positive recognition from the public as it brings benefits not only for business but also for society.
This paper will give an overview on CSR as well as analyzing the effect of CSR on international business and its relevant parties including shareholders and stakeholders. In addition, the paper will also discuss the shareholders’ and stakeholders’ perceptions on CSR, the consequences of not applying CSR in organizations before addressing the difficulties when implementing a CSR program for multinational companies operating in Vietnam. Finally, a communication plan to stakeholders within Vietnam will be suggested at the end of the paper.
A Brief Description of CSR
There are many different ways to define Corporate Social Responsibility (CSR). According to Manakkalathil and Rudolf (1995), CSR is the responsibility of business to respect people’s rights and improve human benefits in its organization. Carroll and Buchholz (2000) indicated that CSR reflects social expectations on organizations, which encompasses various aspects such as economy, law, and ethic at a given period. World Business Council for Sustainable Development (1999) considered CSR the business’ commitment to act ethically and add values to the economy while improving the employees’ and community’s standard of living. In other words, CSR is a commitment of organizations to not only contribute to economic development but also improve society’s living standard (World Bank, 2014). Although CSR contributes significantly to economic development and social improvement, it was often ignored because CSR leads managers to involve in society’s ill reparation, which is beyond their specialized competences (Freeman & Liedtka, 1991).
The Effects of CSR on International Business
The effect of CSR on business varies among different industries and markets. However, CSR has some general impacts on particular aspects of international business such as firms’ competitiveness and corporate reputation.
Firms’ competitiveness
CSR can enhance firms’ competitive edge through countries’ competitiveness. Boulouta and Pitelis (2014) proved that there is a positive relationship between CSR and countries’ competitiveness. According to the authors, corporations that adopt distinct strategies such as cost leadership strategy or niches strategy can find some certain opportunities to enhance their business when countries take competitive advantages from CSR. For example, companies that pursue cost leadership strategy can directly reduce cost through CSR. This is because one of CSR application includes the effectiveness of labor, energy, and raw materials usage, which resulted in the decrease in cost (Esty, Levy, Srebotnjak, & De Sherbinin, 2005; Porter & Van, 1995).
Improving corporate reputation
CSR enables an organization to distinguish itself from rivals and improve its image to customers and employees. Hur, Kim and Woo (2014) demonstrated that there is a direct link between CSR and corporate credibility. According to researchers, consumers tend to choose brands that regularly engage in CSR when buying products. Smith (2012) showed that about 60% of customers decide to purchase products base on their evaluation of the brands whereas only 40% base on the assessment of products. In the long term, companies that continuously invest in CSR can build up strong reputation within the society. These in turn help companies gain not only capital investment from stakeholders but also talented human resources.
Adverse effects
While many companies have taken benefits from CSR, some research indicated that CSR activities might not help business obtain their proposed targets. Consumers tended to reward companies’ CSR practices base on their belief on the previous social images of companies (Yoon, 2003). If companies failed to build up trust among customers, they would face unexpected effects such as increase in cost and lower profit without gaining any social reputation. Yoon (2003) pointed out that weak CSR communication is one of the reasons for adverse effects.
The Shareholder’s Perspective of CSR
Shareholders are the ones who own a certain amount of stocks in a corporation and have rights related to firm’s operations and decisions. Shareholders may limit CSR spending because they expect to receive returns from their investment in short term rather than company’s reputation in long term. In other words, if managers consider that their major stakeholders are groups or individuals who invest money into business, their key objective will be profit maximization (Deegan & Shelly, 2014). Legal constraints were another reason why shareholders did not concentrate on social issues (Glac, 2014).
However, shareholder’s perspective of CSR has changed due to the desire for sustainable business development and recent alarming environmental issues. In general, international operations seemed to be a significant issue while another concerns such as health, environment and employment began to catch people’s attention (Glac, 2014). He pointed out that the concern of investors on their money allocation was also one of the reasons why shareholder paid more attention on CSR. These reasons resulted in an increase in shareholders’ engagement in CSR. The author stated that activist shareholders were trying to assist managers in improving various social issues through annual social proposals over the years.
The Stakeholder’s Perspective of CSR
Stakeholders can be defined as individuals who affect or are affected by what firms achieve from their objectives. There are two main groups of stakeholders, which are internal stakeholders such as employees and shareholders, and external stakeholders such as community, customers, and debtors. Different groups of stakeholders have different perceptions of CSR. This section will investigate stakeholder’s point of view on CSR as well as the differences between internal and external stakeholders’ perspectives.
Internal stakeholder
The majority of internal stakeholders are shareholders who invest their money in the business and employees who directly involve in operating activities. According to researchers, CSR can affect employees’ performance and job satisfaction. Employees tend to work hard and contribute their best to companies that put employees’ well-being as priority (Vlachos, Panagopoulos & Rapp, 2013). Thus, CSR is likely to be an effective internal marketing tool that creates a better working environment and consolidate company’s operations. Shareholders, however, may not consider CSR for their main purposes because they prefer short-term returns to uncertain results.
External stakeholder
CSR is necessary to fulfill not only internal stakeholders but also external parties. Business’ activities affect not only customers but also the community where they operate within. In today’s modern world, society, communities, and consumers are concerned more about the negative impact of firms’ operating activities on their living environment, which can affect future generations as well (Adewuyi & Olowookere, 2010). Moon (2007) believed that firms should use CSR as a tool to improve their image in people’s mind and take competitive advantages.
Nowadays, apart from products’ quality and price, customers also concern about what firms are doing for society, in which customers belong. Sen and Bhattacharya (2001) postulated that customers appreciate firms that implement CSR strategies through positive brand and product recognition. In addition, customers often look at what companies do for society and community when evaluating them. Thus, the level of CSR investment has a huge impact on consumers’ buying-decision (

Kết quả (Anh) 2:

Individual Assignment Cover Sheet Subject Name INTEGRATED BUSINESS EXPERIENCE MBA TALENT QUARTER 4 2014 Lecturer Douglas Foster's Name Title of Corporate Social Responsibility Assignment 4.5 Class MBAT Le Thi Nguyet Anh Student Name Student Number 2914MBA2453 Contact Number or Email 0,944,998,598 / [e-mail] Length 2525 words Due Date December 20, 2014 Date Submitted December 20, 2014 Declaration:  I hold a Copy of this assignment if the Original is Lost or Damaged.  I HEREBY Certify That no Part of this assignment or Product HAS Been copied from any other Student's Work or from any other source except where Due Acknowledgement is made ​​in the assignment.  No Part of the assignment / Product HAS Been Written / Produced for Me by any other person except where Collaboration HAS Been Authorised by the subject Lecturer / Tutor Concerned.  I am aware this Work That May be Reproduced and submitted to plagiarism detection Software Programs for the Purpose of Detecting Possible plagiarism (Which May retain a database for Future ITS Copy on plagiarism Checking) Signature ................................. ................................................. Note: An eXaminer or Lecturer / Tutor HAS the right not to Mark this assignment if the above Declaration HAS not Been Signed) Mark: Comments: Corporate Social Responsibility Concept and Its Application in Vietnam Le Thi Nguyet Anh University of Western Sydney Class: MBA Talent 4.5 Student Code: 2914MBA2453 Date: 20 November 2014 Teacher: Douglas Foster Corporate Social Responsibility Concept and Its Application in Vietnam Economic and non-Profit Organizations are Different from each other in terms of their objectives, in which economic firms tend to focus more on financial aspects rather than ethical, social, and environmental issues. However, in recent years, corporate social responsibility (CSR) has been increasingly important to business due to globalization and change in people's perception about environmental issues. Besides other key factors that contribute to an organization's success such as profitability, operational effectiveness, and productivity, CSR is a mean to constitute one's image and receive positive recognition from the public as it brings benefits not only for Also BUT Society for Business. This Will Give an Overview Paper on CSR as Well as the Analyzing the Effect of CSR on international Business and ITS Including Relevant parties Shareholders and Stakeholders. In Addition, the Paper Will Also Discuss the Shareholders 'and Stakeholders' Perceptions on CSR, the CSR Consequences of not Applying Organizations in Addressing the difficulties before When Implementing a CSR Program for Operating Multinational companies in Vietnam. Finally, a plan to Stakeholders Communication Within Vietnam Suggested Will be at the End of the Paper. A Brief Description of CSR There are many different ways to define Corporate Social Responsibility (CSR). According to Manakkalathil and Rudolf (1995), CSR is the responsibility of business to respect people's rights and improve human benefits in its organization. Carroll and Buchholz (2000) indicated that CSR reflects social expectations on organizations, which encompasses various aspects such as economy, law, and ethic at a given period. World Business Council for Sustainable Development (1999) considered CSR the business' commitment to act ethically and add values ​​to the economy while improving the employees' and community's standard of living. In other words, CSR is a commitment of organizations to not only contribute to economic development but also improve society's living standard (World Bank, 2014). Although CSR contributes significantly to economic development and social improvement, it was Often ignored Because CSR Leads Managers to Involve in Society's ILL Reparation, Which is beyond Their Specialized Competences (Freeman & Liedtka, 1991). The Effects of CSR on International Business The Effect of CSR on Business varies Among Different industries and markets. HOWEVER, Some General Impacts on CSR HAS Particular Aspects of international Business SUCH as Firms' Competitiveness and Corporate Reputation. Firms' Competitiveness Enhance CSR CAN Firms 'Competitive Edge through Countries' Competitiveness. Boulouta and Pitelis (2014) proved That there is a positive relationship BETWEEN CSR and countries' competitiveness. According to the authors, corporations that adopt distinct strategies such as cost leadership strategy or niches strategy can find some certain opportunities to enhance their business when countries take competitive advantages from CSR. For example, companies that pursue cost leadership strategy can directly reduce cost through CSR This is because one of CSR application includes the effectiveness of labor, energy, and raw materials usage, which resulted in the decrease in cost (Esty, Levy, Srebotnjak, & De Sherbinin, 2005;. Porter & Van, 1995). Improving Corporate Reputation CSR Enables an Organization to Distinguish Itself from Rivals and Improve ITS Image to customers and employees. Hur, Kim and Woo (2014) Demonstrated That there is a Direct link BETWEEN CSR and Corporate Credibility. ACCORDING to Researchers, Consumers tend to choose brands that regularly engage in CSR when buying products. Smith (2012) showed that about 60% of customers decide to purchase products base on their evaluation of the brands whereas only 40% base on the assessment of products. In the long term , That Continuously Invest in companies CSR CAN Build up strong Reputation Within the Society. THESE companies in Turn Help not only gain from Capital Investment Stakeholders BUT Also Talented human Resources. Adverse Effects While many companies have taken Benefits from CSR, CSR Some Research That Indicated activities might not help business obtain their proposed targets. Consumers tended to reward companies' CSR practices base on their belief on the previous social images of companies (Yoon, 2003). If companies failed to build up trust among customers, they would face unexpected effects SUCH as Increase in cost and Lower Profit without Gaining any social Reputation. Yoon (2003) pointed out That weak CSR Communication is one of the Reasons for Adverse Effects. The Shareholder's Perspective of CSR Shareholders are the ones who Own a Certain amount of stocks in a corporation and have rights related to firm's operations and decisions. Shareholders may limit CSR spending because they expect to receive returns from their investment in short term rather than company's reputation in long term. In other words, if managers consider that their major stakeholders are groups or Individuals who Invest Money into Business, Their Key Objective Will be Profit maximization (Deegan & Shelly, 2014). Legal constraints Were Another reason Why Shareholders did not Concentrate on social DELINQUENCY (Glac, 2014). HOWEVER, SHAREHOLDER's Perspective of CSR HAS changed due to the desire for sustainable business development and recent alarming environmental issues. In general, international operations seemed to be a significant issue while another concerns such as health, environment and employment began to catch people's attention (Glac, 2014). He pointed out that the concern of investors on their money allocation was also one of the reasons why shareholder paid more attention on CSR. These reasons resulted in an increase in shareholders' engagement in CSR. The author stated that activist shareholders were trying to assist managers in improving various social DELINQUENCY through Annual social Proposals over the years. The Stakeholder's Perspective of CSR Stakeholders CAN be defined as Individuals who Affect or are affected by What Firms Achieve from Their Objectives. There are Two main Groups of Stakeholders, Which are Internal Stakeholders SUCH as employees and Shareholders , and external Stakeholders SUCH as community, customers, and debtors. Different Groups of Stakeholders have Different Perceptions of CSR. This Section Will Investigate Stakeholder's Point of View on CSR as Well as the Differences BETWEEN Internal and external Stakeholders' perspectives. Internal Stakeholder The Majority of internal stakeholders are shareholders who invest their money in the business and employees who directly involve in operating activities. According to researchers, CSR can affect employees 'performance and job satisfaction. Employees tend to work hard and contribute their best to companies that put employees' well-being as priority (Vlachos, Panagopoulos & Rapp, 2013). Thus, CSR is likely to be an effective internal marketing tool that creates a better working environment and consolidate company's operations. Shareholders, however, may not consider CSR for their main purposes Because THEY prefer short-Term Returns to Uncertain results. External Stakeholder CSR is Necessary to the fulfill not only Internal Stakeholders BUT Also external parties. Business' activities Affect not only customers BUT Also the community where THEY Operate Within. In Today's modern World, Society, communities, and consumers are concerned more about the negative impact of firms' operating activities on their living environment, which can affect future generations as well (Adewuyi & Olowookere, 2010). Moon (2007) believed that firms should use CSR as a tool to Improve Their Image in People's Mind and Take Competitive Advantages. Nowadays, Apart from Products' quality and Price, customers Also Concern about What Firms are doing for Society, in Which customers Belong. Sen and Bhattacharya (2001) postulated That customers Appreciate Firms That Implement CSR strategies through positive brand and product recognition. In addition, customers often look at what companies do for society and community when evaluating them. Thus, the level of CSR investment has a huge impact on consumers' buying-decision (

Kết quả (Anh) 3:

Individual Assignment Cover Sheet



Subject Name INTEGRATED BUSINESS EXPERIENCE MBA TALENT QUARTER 4 2014
Lecturer s Name Douglas Foster
Title 'of Assignment Corporate Social Responsibility
Class MBAt 4.5
Student Name Le Thi Nguyet Anh
Student Number 2914MBA2453
Contact Number or Email 0944998598 / [e-mail]

Length 2525 words
Due Date December 20, 2014
Date Submitted December 20,2014
Declaration: I hold a copy of
this assignment if the original is lost or damaged. I hereby certify that
no part of this assignment or product has been copied from any other student 's work or from any other source except where due acknowledgement is made in the assignment.
No part of the assignment/product has been written/produced for me by any other person except where collaboration has been authorised by the subject lecturer/tutor concerned.
I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking)

Signature................................................................................. .

Note:An examiner or lecturer/tutor has the right not to mark this assignment if the above declaration has not been signed)


Mark:


Comments:





Social Responsibility Concept and

Corporate Its Application in Vietnam
Le Thi Nguyet Anh
University of Western Sydney
Class: MBA Talent 4.5
Student Code: 2914MBA2453
Date: November 2014
Teacher: Douglas Foster
20Corporate Social Responsibility Concept and Its Application in Vietnam
Economic and non-profit organizations are different from each other in terms of their objectives, in which economic firms tend to focus more on financial aspects rather than ethical, social, and environmental issues. However, in recent years,Corporate social responsibility (CSR) has been increasingly important to business due to globalization and change in people 's perception about environmental issues. Besides other key factors that contribute to an organization' s success such as profitability, operational effectiveness, and productivity,CSR is a mean to constitute one 's image and receive positive recognition from the public as it brings benefits not only for business but also for society.
This paper will give an overview on CSR as well as analyzing the effect of CSR on international business and its relevant parties including shareholders and stakeholders. In addition,The paper will also discuss the shareholders' and stakeholders' perceptions on CSR, the consequences of not applying CSR in organizations before addressing the difficulties when implementing a CSR program for multinational companies operating in Vietnam. Finally, a communication plan to stakeholders within Vietnam will be suggested at the end of the paper.
A Brief Description of CSR
There are many different ways to define Corporate Social Responsibility (CSR). According to Manakkalathil and Rudolf (1995), CSR is the responsibility of business to respect people 's rights and improve human benefits in its organization. Carroll and Buchholz (2000) indicated that CSR reflects social expectations on organizations, which encompasses various aspects such as economy, law,And ethic at a given period. World Business Council for Sustainable Development (1999) considered CSR the business' commitment to act ethically and add values to the economy while improving the employees' and community 's standard of living. In other words,CSR is a commitment of organizations to not only contribute to economic development but also improve society s living standard '(World Bank, 2014). Although CSR contributes significantly to economic development and social improvement, it was often ignored because CSR leads managers to involve in society' s ill reparation, which is beyond their specialized competences (Freeman * Liedtka, 1991).
The Effects of CSR on International Business
The effect of CSR on business varies among different industries and markets. However, CSR has some general impacts on particular aspects of international business such as firms' competitiveness and reputation.
Firms' corporate competitiveness
CSR can enhance firms competitive edge through 'countries' competitiveness.Boulouta and Pitelis (2014) proved that there is a positive relationship between CSR and countries' competitiveness. According to the authors, corporations that adopt distinct strategies such as cost leadership strategy or niches strategy can find some certain opportunities to enhance their business when countries take competitive advantages from CSR. For example,Companies that pursue cost leadership strategy can directly reduce cost through CSR. This is because one of CSR application includes the effectiveness of labor, energy, and raw materials usage, which resulted in the decrease in cost (Esty, Levy, Srebotnjak, De / Sherbinin, Porter / 2005; Van, 1995).
Improving corporate reputation
CSR enables an organization to distinguish itself from rivals and improve its image to customers and employees. Hur, Kim and Woo (2014) demonstrated that there is a direct link between CSR and corporate credibility. According to researchers, consumers tend to choose brands that regularly engage in CSR when buying products.Smith (2012) showed that about 60% of customers decide to purchase products base on their evaluation of the brands whereas only 40% base on the assessment of products. In the long term, companies that continuously invest in CSR can build up strong reputation within the society. These in turn help companies gain not only capital investment from stakeholders but also talented human resources.
Adverse effects
While many companies have taken benefits from CSR, some research indicated that CSR activities might not help business obtain their proposed targets. Consumers tended to reward companies' CSR practices base on their belief on the previous social images of companies (Yoon, 2003). If companies failed to build up trust among customers,They would face unexpected effects such as increase in cost and lower profit without gaining any social reputation. Yoon (2003) pointed out that weak CSR communication is one of the reasons for adverse effects.
The Shareholder 's Perspective of CSR
Shareholders are the ones who own a certain amount of stocks in a corporation and have rights related to firm' s operations and decisions.Shareholders may limit CSR spending because they expect to receive returns from their investment in short term rather than company 's reputation in long term. In other words, if managers consider that their major stakeholders are groups or individuals who invest money into business, their key objective will be profit maximization (Deegan / Shelly, 2014).Legal constraints were another reason why shareholders did not concentrate on social issues (Glac, 2014).
However, shareholder 's perspective of CSR has changed due to the desire for sustainable business development and recent alarming environmental issues. In general, international operations seemed to be a significant issue while another concerns such as health,Environment and employment began to catch people s attention '(Glac, 2014). He pointed out that the concern of investors on their money allocation was also one of the reasons why shareholder paid more attention on CSR. These reasons resulted in an increase in shareholders' engagement in CSR.The author stated that activist shareholders were trying to assist managers in improving various social issues through annual social proposals over the years.
The Stakeholder 's Perspective of CSR
Stakeholders can be defined as individuals who affect or are affected by what firms achieve from their objectives. There are two main groups of stakeholders,Which are internal stakeholders such as employees and shareholders, and external stakeholders such as community, customers, and debtors. Different groups of stakeholders have different perceptions of CSR. This section will investigate stakeholder 's point of view on CSR as well as the differences between internal and external stakeholders' perspectives.
Internal stakeholder
The majority of internal stakeholders are shareholders who invest their money in the business and employees who directly involve in operating activities. According to researchers, CSR can affect employees' performance and job satisfaction. Employees tend to work hard and contribute their best to companies that put employees' well-being as priority (Vlachos, Panagopoulos / Rapp, 2013 Thus),CSR is likely to be an effective internal marketing tool that creates a better working environment and consolidate company 's operations. Shareholders, however, may not consider CSR for their main purposes because they prefer short-term returns to uncertain results.
External stakeholder
CSR is necessary to fulfill not only internal stakeholders but also external parties.Business' activities affect not only customers but also the community where they operate within. In today 's modern world, society, communities, and consumers are concerned more about the negative impact of firms' operating activities on their living environment, which can affect future generations as well (Adewuyi / Olowookere, 2010).Moon (2007) believed that firms should use CSR as a tool to improve their image in people 's mind and take competitive advantages.
Nowadays, apart from products' quality and price, customers also concern about what firms are doing for society, in which customers belong.Sen and Bhattacharya (2001) postulated that customers appreciate firms that implement CSR strategies through positive brand and product recognition. In addition, customers often look at what companies do for society and community when evaluating them. Thus, the level of CSR investment has a huge impact on consumers buying-decision ('