The language use and the language style which is built to be appropriate, this is the most basic principle of the modern Chinese rhetoric and Chinese wind. This principle is the product of the inheritance and development of Chinese traditional culture. Many scholars attach great importance to this principle, there are a lot of brilliant expositions rhetoric and style of the Qin and Han Dynasties from infancy to in Wei, Jin and southern and Northern Dynasties, Sui and Tang Dynasties and rhetoric, style of foundation period and rhetoric of the Ming and Qing Dynasties, the style study development period and modern Chinese rhetoric, style of the establishment and development of the period. For example, the pre Qin "expressiveness", "speech," clever "words as" said,As well as the objective environment of language adaptation is the origin of the body theory of language and language style. For example, Kong Zi said, "the words of the." ("the Analects of Confucius - Wei Ling") "lust, sophistication." ("book of Rites", "expressiveness" token) "by coincidence" connotation is very rich, "appropriate" is one of the important meaning. "Of moderate complexity, speech match, still called 'first extension" Huang Ting ", just to exactly benefit" also, "said Hong Liang Ji in Qing Dynasty. Yuan Hui, editor in chief of Zong Tinghu, "the history of Chinese rhetoric," said: "the words of the word" is a moderate stress,In order to get the meaning of words skillfully." The money is the former said FanFeng and reduced the language performance style to behave appropriately, rightly, the latter from moderate and proper perspective exquisite embellishments are in line with the rhetorical style of Confucius view and the pragmatic. The Confucian Mohist school attaches great importance to words as "". "The Analects of Confucius," Wei Ling said: "with the words but not with words, people can not be lost; and words and words, words. The lost man, no slip of the tongue." "Do not lose people", "no" words when the slip of the tongue "is", can obtain the expected effect of expression. Xunzi repeatedly stressed the words of the debate to "when" for your. For example,"Don't cha Gou said your - - - - - - only when is your." ("and") "words as knowledge." ("twelve") "language will be the reason" ("Confucian effect"), etc.. On the pre Qin speech atmosphere should adapt to the communicative environment objectively discussed a lot. For example, "the Analects of Confucius," ask: "State Road, State Road, dangerous for cautious speech and conduct, said sun." That social Qingming, you can call a spade a spade to talk, crisp style, but in a day of the dark side of the society, expression is used front does not reveal, style is refined. "The Analects of Confucius - Xiangdang" cloud: "in Confucius Xiangdang, simple and sincere,Not like the speaker. He said, in the Temple Court, only with you." "In the village" and "in the Temple Court is" communication occasions, "simple and sincere" and "casual words" is the language style. This is the language of adaptation to communicative occasions. In the book "Mo-tse" had "toad frog flies, day and night tolls, however not to dry tongue. This crane chicken when the night and sound, the world vibration, the description of the eyes, the more and less, style of complex and simple subject to the "time" of the truth.
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