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the aspiration of every ROHTO Member is the creative genesis of Our Future
ROHTO's Corporate slogan: ROHTO, a Pharmaceutical Company pledged to Bring you Happy Surprises
Our dream is to Initiate and create Product and Services That Bring Happiness surprise to All out Customers
out Corporate identity in the expression of the dream
out of every US at ROHTO strives to Express out Determination and Dedication Our Corporate slogan and logo symbolize aspiration and commit ment WE WE deliver Promise to Our Customers Happy Surprises Pledge That WE WE shall Continue to deliver this aspiration in the form Product and Services WE shall create good Products and servicers That WE Ourselves Find my field adequately and this Excitement Then Transfer to Our Customers All Rohto Member shall work and make Progress Together by instilling in and spreading Among other Our Excitement in encountering "Happy Surprises" 1 . ROHTO proclaims to create Waves of "Happy surprise" for Our Customers WE are committed to Bringing you Happy Surprises from every ROHTO a Pledge Member "Happy surprise" FAR beyond your Expectations a new slogan and a new mission for a new ROHTO ROHTO newly Adopted "Happy surprise" as a slogan to Corporate Widely proclaim Our committment to surprise and Delivering Happiness to Our Customers through Our Products and Services More than a CENTURY of "a harmony of effort and Cooperative" Share with US Enthusiasm That Gross from the Our new resolution 3. Our mission is to Provide Customers with Satisfaction THEY Spend More Money than the Purchasing Our Products on this WAS a Statement That emerged out of the ARK project Comprising Young Company Company policy Team Members Formed in February 2003 ARK Stands for "ashitano ROHTO kangaeru" Which translates to "Designing Tomorrow's ROHTO" the Adoption of ROHTO's new Corporate identity ensued to Satisfy Diverse Products Demands for Health and Beauty and to Continue Offering Products That surpass Customers Expectation (= Excitement) is That HAS Galvanized US into Action Packing "Happy Surprises" into Products and Services, WE Strive to move one step Closer to More What Our Customers Really want 4. the Corporate logo SENDS out a strong message ROHTO That Will Continue to Satisfy Customer Expectation with "Happy Surprises" the color blue Represents the Intelligence and Trustworthiness of ROHTO as a Company the "O" at the End Which is jumping in mid-AIR, show That ROHTO is READY to leap into a Successful Future bar underlining the red "ROHTO" indicates the enthusiastic Dedication (Passion) That is shared by every ROHTO Member . a Passion That HAS Stirred each Member from the Day of ROHTO's Foundation More than a CENTURY ago until this very Day 5. ROHTO's Seven pledges WE work wholeheartedly to Support Society to Help create a Better World to this End resolved to learn with humility and Strive continously Toward Self-Improvement WE place the Highest Importance in earning the Trust and Respect of Our Business colleagues and external partners Our WE Take Pride in Our Corporate Culture Fosters Ideals, stirs passionate Generates Debate and energetic Action WE delight in constantly Challenging each other to create Waves of Happy Surprises for Our Customers Worldwide Our People are Our Greatest Asset. Our Culture Working hard, spirit of chose Cooperation, Determination Passion and Leadership Provide the Fuel That Drives the Company WE in firmly Pledge to serve the Society and the Environment, and are Thankful for our meaningful existence
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