Figure 14: Table of options7.3 Conc

Figure 14: Table of options



7.3 Concept Evaluation

The selected combinations will need to be firmed up into concepts before they can be evaluated to determine the best. The aim now is to determine which has the most favourable combination of additional features, and will thus provide the maximum competitive advantage. Three products, illustrating concepts based on the combinations selected from the table of options, are shown in Figure 15.

Before starting a formal evaluation procedure it is worth noting down which concept you consider to be the best and why. The formal method can then be used to "audit" your intuitive decision and provide new insights. If there is a difference between your first "guess" and the result of the procedure, it is illuminating to determine why.

Figure 14: Table of Options 7.3 Concept Evaluation The selected combinations will need to be firmed up into Concepts before They can be Evaluated to determine the best The aim now is to determine which has the MOST Favourable combination of Additional Features, and will THUS Provide. the maximum Competitive Advantage. Three Products, Illustrating Concepts based on the combinations selected from the table of Options, are shown in Figure 15. Before starting a Formal Evaluation procedure it is worth Noting down which concept you Consider to be the best and why. The formal method can then be used to "audit" your intuitive decision and provide new insights. If there is a difference between your first "guess" and the result of the procedure, it is illuminating to determine why.

Figure 14: Table of options



7.3 Concept Evaluation

The selected combinations will need to be firmed up into concepts before they can be evaluated to determine the best. The aim now is to determine which has the most favourable combination of additional features, and will thus provide the maximum competitive advantage. Three products,Illustrating concepts based on the combinations selected from the table of options, are shown in Figure 15.

Before starting a formal evaluation procedure it is worth noting down which concept you consider to be the best and why. The formal method can then be used to "audit" your intuitive decision and provide new insights.If there is a difference between your first "guess" and the result of the procedure, it is illuminating to determine why.
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